Wosskow and Dore start Mantra for PR for internet

Brunswick associate partner Lawrence Dore and account director Debbie Wosskow have resigned to set up Mantra, a PR and marketing support company geared at internet businesses.

Brunswick associate partner Lawrence Dore and account director

Debbie Wosskow have resigned to set up Mantra, a PR and marketing

support company geared at internet businesses.



The company aims to provide a full service for internet businesses at

any stage from seed capital to Initial Public Offering, and hopes to

generate turnover of around pounds 1 million in the first year.



’Building on our expertise in financial and corporate PR, we have put

together a team which can also offer consumer and technology PR combined

with marketing advice,’ said Wosskow.



Mantra’s self-styled brief is to work with clients throughout their

entire growth cycle, giving strategic advice on building internet

brands.



Clients already include global online events guide Whatsonwhen.com, and

Magicalia, a sports community site. The Magicalia account was won after

a five-way pitch.



Mantra currently has five staff, but aims to raise this to 25 people in

its first year.



The start-up is not connected with the evaluation company Mantra which

is based in Manningtree in Essex.



Chairman Chris Blake is also chairman of Weddingguide.com and was CEO of

Babyworld, which he sold to Freeserve in 1999.



Debbie Wosskow has worked at Citigate and Countrywide Porter Novelli and

Lawrence Dore brings experience from both Citigate and investor

relations consultancy Frew MacMaster.



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