Brunswick associate partner Lawrence Dore and account director
Debbie Wosskow have resigned to set up Mantra, a PR and marketing
support company geared at internet businesses.
The company aims to provide a full service for internet businesses at
any stage from seed capital to Initial Public Offering, and hopes to
generate turnover of around pounds 1 million in the first year.
’Building on our expertise in financial and corporate PR, we have put
together a team which can also offer consumer and technology PR combined
with marketing advice,’ said Wosskow.
Mantra’s self-styled brief is to work with clients throughout their
entire growth cycle, giving strategic advice on building internet
Clients already include global online events guide Whatsonwhen.com, and
Magicalia, a sports community site. The Magicalia account was won after
a five-way pitch.
Mantra currently has five staff, but aims to raise this to 25 people in
its first year.
The start-up is not connected with the evaluation company Mantra which
is based in Manningtree in Essex.
Chairman Chris Blake is also chairman of Weddingguide.com and was CEO of
Babyworld, which he sold to Freeserve in 1999.
Debbie Wosskow has worked at Citigate and Countrywide Porter Novelli and
Lawrence Dore brings experience from both Citigate and investor
relations consultancy Frew MacMaster.