Lucre Social has announced a raft of business wins. The agency has added Russell Hobbs, George Foreman grill products and Carmen Hair Care to its roster. It will work on social media strategy for each of these brands. Meanwhile, Jono Marcus, group director of social marketing and online strategy for Lucre, has started a fortnightly BBC Radio Leeds show on alternate Wednesdays, discussing the world online, social media news, trends and buzz.
Automotive PR has appointed Garreth Carter to the newly created position of new media consultant. Joining from Cubo Brand Communications, where he held the post of head of creative activation, Carter begins the new role with immediate effect and will have responsibility for advising on all aspects of new media strategy.
Sony Ericsson UK & Ireland has recruited Brando director Matt Beavis to the new role of head of PR and sponsorships. The activity previously fell under the remit of Richard Dorman, who is moving to the role of senior marketing partnerships manager in Sony Ericsson's global marketing team. Beavis joins from consumer agency Brando, having worked on the agency's Sony Ericsson business for more than five years. He starts the new role in October.
Olivia Mason has joined The Beans Group, the company behind the UK's leading student portal, studentbeans.com, as PR and comms officer.
She joins from YouGov, where she spent two years assisting with PR and marketing. Mason will be responsible for The Beans Group's PR and comms activity, as well as raising awareness of the brand to consumer and trade audiences.