Healthcare: The Week in Healthcare

Three wins for Schwartz

Liberation Communications has been called in to promote Grunenthal's new pain relief medicine in what the analgesic firm describes as 'one of its most important launches ever'. Consultant Kim Lemon will head the account, which covers medical and consumer media relations, advocacy development and medical education.

Schwartz Communications has won three oncology accounts with Microsulis, MDS Nordion and KAEL-Gem Vax. London-based Schwartz is headed by husband and wife partnership Richard and Amanda Hayhurst.

McCann Manchester is launching a PR and events campaign for Smokefree North West, encouraging parents to protect children and young people from second-hand smoke. 'Take 7 Steps Out' is a collaborative programme on behalf of 24 PCTs, including 25 roadshows.

Beauty Seen PR has won two new clients. Account director Robyn Seymour and account manager Charlie Doe will handle all UK PR for the hair salon and electricals brand Windle & Moodie. The agency will also manage PR for tanning brand Sienna X.

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