Antfactory, the internet incubator and investment company, has
appointed Louise Tingstrom, the former British Airways head of
international communications, as in-house director of marketing and
Tingstrom, who has already appointed Cubitt Consulting on a six-figure
corporate brief after a four-way pitch including Brunswick, Bell
Pottinger Financial and Citigate Dewe Rogerson, is currently drawing up
a roster of agencies to cover a variety of areas. These include
business-to-business as well as some consumer work on an ad hoc basis.
Advertising, branding and on-line specialists are also sought.
’This is so we can present the best agencies for the needs of
incubatees,’ said Tingstrom.
The corporate account will be led by Simon Brocklebank-Fowler, with
Cubitt partner Fergus Wylie and director Martin Forrest. They report to
Tingstrom and Charles Murphy, antfactory’s chief financial officer.
Cubitt will work on pan-European communications as well as potential
future stock exchange listings.
Tingstrom is responsible for raising the company’s profile. Antfactory
provides investment for start-ups along with financial and legal advice,
office space, recruitment and positioning.
She will also provide what she called ’interim’ PR support for
incubatees until they appoint their own communications staff.
Founded in September last year, antfactory has raised pounds 29 million
in private equity so far.
As well as financing developing European ventures, antfactory supports
North American dot.coms wanting a presence in Europe. The company plans
to open offices in Amsterdam, Copenhagen, Madrid, Milan, Munich, Paris
Tingstrom left BA last autumn after a year with the company (PR Week, 19
November). Following her departure, BA reorganised its PR function,
splitting it into four: newsdesk, commercial, internal and