Tingstrom takes top PR role at antfactory

Antfactory, the internet incubator and investment company, has appointed Louise Tingstrom, the former British Airways head of international communications, as in-house director of marketing and communications.

Antfactory, the internet incubator and investment company, has

appointed Louise Tingstrom, the former British Airways head of

international communications, as in-house director of marketing and

communications.



Tingstrom, who has already appointed Cubitt Consulting on a six-figure

corporate brief after a four-way pitch including Brunswick, Bell

Pottinger Financial and Citigate Dewe Rogerson, is currently drawing up

a roster of agencies to cover a variety of areas. These include

business-to-business as well as some consumer work on an ad hoc basis.

Advertising, branding and on-line specialists are also sought.



’This is so we can present the best agencies for the needs of

incubatees,’ said Tingstrom.



The corporate account will be led by Simon Brocklebank-Fowler, with

Cubitt partner Fergus Wylie and director Martin Forrest. They report to

Tingstrom and Charles Murphy, antfactory’s chief financial officer.

Cubitt will work on pan-European communications as well as potential

future stock exchange listings.



Tingstrom is responsible for raising the company’s profile. Antfactory

provides investment for start-ups along with financial and legal advice,

office space, recruitment and positioning.



She will also provide what she called ’interim’ PR support for

incubatees until they appoint their own communications staff.



Founded in September last year, antfactory has raised pounds 29 million

in private equity so far.



As well as financing developing European ventures, antfactory supports

North American dot.coms wanting a presence in Europe. The company plans

to open offices in Amsterdam, Copenhagen, Madrid, Milan, Munich, Paris

and Stockholm.



Tingstrom left BA last autumn after a year with the company (PR Week, 19

November). Following her departure, BA reorganised its PR function,

splitting it into four: newsdesk, commercial, internal and

communications services.



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