Henry’s House is first PR agency for BBC pop title

BBC Magazines has appointed Henry’s House as the first PR agency to handle communications for its market-leading teen title Top of The Pops Magazine.

BBC Magazines has appointed Henry’s House as the first PR agency to

handle communications for its market-leading teen title Top of The Pops

Magazine.



With a teenage readership of 1.6 million, the BBC claims that the

magazine reaches more teenagers in the UK than any other title,

including national papers.



Henry’s House has an initial six-month consumer PR contract headed by

managing director Julian Henry. The agency was appointed after a

three-way pitch and will report to Mike Blakemore, head of press at BBC

Magazines.



’Henry’s House seemed to have the right contacts in the music world,’

said Blakemore.



’Selling around 369,000 a month we have a lead of 125,000 over our

nearest rival, Smash Hits. But the teenage market is extremely

competitive. We can’t afford to be complacent about being leader by a

long way,’ he added.



The agency’s work will focus on promoting editorial content of future

issues of the magazine under new editor Corinna Shaffer.



The account also includes a major project promoting the title’s national

pop quiz, which has attracted 500 entries from school teams around the

UK. It is the first national pop quiz for schools, and regional rounds

lead to the final in June.



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