BBC Magazines has appointed Henry’s House as the first PR agency to
handle communications for its market-leading teen title Top of The Pops
With a teenage readership of 1.6 million, the BBC claims that the
magazine reaches more teenagers in the UK than any other title,
including national papers.
Henry’s House has an initial six-month consumer PR contract headed by
managing director Julian Henry. The agency was appointed after a
three-way pitch and will report to Mike Blakemore, head of press at BBC
’Henry’s House seemed to have the right contacts in the music world,’
’Selling around 369,000 a month we have a lead of 125,000 over our
nearest rival, Smash Hits. But the teenage market is extremely
competitive. We can’t afford to be complacent about being leader by a
long way,’ he added.
The agency’s work will focus on promoting editorial content of future
issues of the magazine under new editor Corinna Shaffer.
The account also includes a major project promoting the title’s national
pop quiz, which has attracted 500 entries from school teams around the
UK. It is the first national pop quiz for schools, and regional rounds
lead to the final in June.