Fashion specialist Yellow Door has been appointed by luxury
clothing group Scotch House to handle PR for a repositioning of its
brand. The retailer, which is owned by Great Universal Stores, is being
revamped to appeal to a younger audience.
Scotch House, a sister company of clothing retailer Burberry, is best
known for unisex cashmere knitwear and fine tailoring. Present incumbent
Judy Bennett PR is expected to cease working for Scotch House from the
beginning of April.
Yellow Door, which specialises in raising brand profiles, has been
working since February on advertising campaigns, window design and store
layout with Scotch House. Yellow Door will take over all of Scotch
House’s remaining PR activity from next month.