Scotch House hires Yellow Door for repositioning

Fashion specialist Yellow Door has been appointed by luxury clothing group Scotch House to handle PR for a repositioning of its brand. The retailer, which is owned by Great Universal Stores, is being revamped to appeal to a younger audience.

Fashion specialist Yellow Door has been appointed by luxury

clothing group Scotch House to handle PR for a repositioning of its

brand. The retailer, which is owned by Great Universal Stores, is being

revamped to appeal to a younger audience.



Scotch House, a sister company of clothing retailer Burberry, is best

known for unisex cashmere knitwear and fine tailoring. Present incumbent

Judy Bennett PR is expected to cease working for Scotch House from the

beginning of April.



Yellow Door, which specialises in raising brand profiles, has been

working since February on advertising campaigns, window design and store

layout with Scotch House. Yellow Door will take over all of Scotch

House’s remaining PR activity from next month.



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