Tejada leaves United for corporate post at Open

Interactive TV company Open has hired Ricardo Tejada as director of corporate communications.

Interactive TV company Open has hired Ricardo Tejada as director of

corporate communications.



Reporting to chief executive James Ackerman, Cuban-born Tejada starts

next month at the station which is backed by BSkyB, BT, HSBC and

Japanese technology conglomerate Matsushita. He will sit on the

seven-strong senior management executive.



His brief covers internal and external communications, press relations

and public affairs. It does not cover promotional work for the channel,

which is handled by a separate in-house marketing unit.



There is much industry speculation that the shareholders - BT and BSkyB

own over 30 per cent each, with the remainder split between HSBC and

Matsushita - may be planning a partial flotation later this year to

raise capital.



If so, financial PR will be added to Tejada’s remit.



Tejada joins from United News and Media, where he spent two years as

communications director reporting to chief executive Clive Hollick.



At Open, he replaces Julian Eccles, who left last week to become BSkyB’s

corporate communications head (PR Week, 7 January).



Tejada’s background is in public affairs; he was an economic adviser to

US labour secretary Robert Reich between 1993 and 1995, before working

as a consultant to the World Bank. His successor has not yet been

appointed at UN&M. In the interim, strategy director Bernard Gray is

handling media relations alongside head of investor relations Michael

Warring.



Open, which was founded two years ago, uses Bell Pottinger for corporate

PR and used Bell Pottinger Good Relations for consumer PR until a review

last March saw Consolidated Communications win the account.



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