Interactive TV company Open has hired Ricardo Tejada as director of
Reporting to chief executive James Ackerman, Cuban-born Tejada starts
next month at the station which is backed by BSkyB, BT, HSBC and
Japanese technology conglomerate Matsushita. He will sit on the
seven-strong senior management executive.
His brief covers internal and external communications, press relations
and public affairs. It does not cover promotional work for the channel,
which is handled by a separate in-house marketing unit.
There is much industry speculation that the shareholders - BT and BSkyB
own over 30 per cent each, with the remainder split between HSBC and
Matsushita - may be planning a partial flotation later this year to
If so, financial PR will be added to Tejada’s remit.
Tejada joins from United News and Media, where he spent two years as
communications director reporting to chief executive Clive Hollick.
At Open, he replaces Julian Eccles, who left last week to become BSkyB’s
corporate communications head (PR Week, 7 January).
Tejada’s background is in public affairs; he was an economic adviser to
US labour secretary Robert Reich between 1993 and 1995, before working
as a consultant to the World Bank. His successor has not yet been
appointed at UN&M. In the interim, strategy director Bernard Gray is
handling media relations alongside head of investor relations Michael
Open, which was founded two years ago, uses Bell Pottinger for corporate
PR and used Bell Pottinger Good Relations for consumer PR until a review
last March saw Consolidated Communications win the account.