Standards body puts PR contract up for tender

Investors in People UK, the training standards watch-dog, is to stage a fresh agency pitch following its decision to end a long-standing relationship with Countrywide Porter Novelli.

Investors in People UK, the training standards watch-dog, is to

stage a fresh agency pitch following its decision to end a long-standing

relationship with Countrywide Porter Novelli.



CPN has worked for IIP for over five years running the body’s press

office and offering general PR support. The account reports to IIP

marketing manager Ian Luxford.



Following a request for proposals last week, the organisation is drawing

up a shortlist of agencies and expects a fresh annual contract to start

before the summer. CPN’s retainer is understood to run out this month,

with the successful agency in line to launch IIP’s new standard - the

accreditation mark for bodies investing enough in staff training - next

month.



Ruth Spellman, chief executive of IIP, highlighted the launch of the new

standard as a reason for the change. ’It was the right time to bring in

a new agency’.



The tender document outlined the need for an agency to ’design and

manage a media relations programme to enhance the reputation of the

Investors in People Standard.’



The standard was created in 1990 out of a series of discussions between

employer and employee bodies. This is the first time it has been fully

updated since then.



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