Investors in People UK, the training standards watch-dog, is to
stage a fresh agency pitch following its decision to end a long-standing
relationship with Countrywide Porter Novelli.
CPN has worked for IIP for over five years running the body’s press
office and offering general PR support. The account reports to IIP
marketing manager Ian Luxford.
Following a request for proposals last week, the organisation is drawing
up a shortlist of agencies and expects a fresh annual contract to start
before the summer. CPN’s retainer is understood to run out this month,
with the successful agency in line to launch IIP’s new standard - the
accreditation mark for bodies investing enough in staff training - next
Ruth Spellman, chief executive of IIP, highlighted the launch of the new
standard as a reason for the change. ’It was the right time to bring in
a new agency’.
The tender document outlined the need for an agency to ’design and
manage a media relations programme to enhance the reputation of the
Investors in People Standard.’
The standard was created in 1990 out of a series of discussions between
employer and employee bodies. This is the first time it has been fully
updated since then.