Boots reviews PR as Wright joins Diageo

Boots the Chemists is reviewing PR in the run-up to the departure next month of communications director Ian Wright.

Boots the Chemists is reviewing PR in the run-up to the departure

next month of communications director Ian Wright.



Four managers report to Wright, covering external and internal

communications, professional relations - for the pharmacists and

dentists on the payroll - and a video production house with annual sales

of pounds 2 million. In public affairs, there is a shared resource which

also acts for parent group The Boots Company. Wright - who is also

president-elect of the IPR - refused to predict the review’s outcome,

but would not rule out significant staff changes. ’We’re taking the

opportunity to recast the communications function,’ he said.



Product and consumer PR is handled by a separate 25-strong press office

under consumer PR head Jane Mayled.



Wright leaves Boots after five-and-a-half years. In May he joins Diageo

as group corporate communications director, succeeding Peter Lipscomb

who stands down the following month.



Wright’s immediate team will be 12-strong, but he will assume ’dotted

line’ responsibility for hundreds of Diageo’s communications staff

around the world. The company owns Guinness, Burger King, UDV and

Pillsbury pre-packed foods.



Wright will report to CEO John McGrath and oversee external

communications, corporate citizenship, and internal communications.

Public affairs remains the domain of senior UDV manager Mark Leverton.

Wright will also be in charge of the company’s agency roster on a

corporate level. Diageo uses Brunswick for financial PR.



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