Next week Hill and Knowlton will attempt to gain coverage for a
carnival-type float for client Schweppes to promote its still fruit
Hill and Knowlton is charged with the daunting task of encouraging
tube-frazzled commuters and overheated office workers to ’chill
The Oasis Chill Mobile is a 17-foot vehicle with its own iced pool, sun
deck and parasol nestled between palm trees.
On the mobile, and currently featuring in Oasis’ advertising campaign,
will be the six foot seven inch, muscle-bound Karma Brothers.
The brothers will park the Chill Mobile outside busy inner city tube
stations and ’encourage’ people to take five minutes out of their day,
relax and sample Oasis.
Freebies will given away and include ’Karma Kits’, a knapsack with a
stress ball, yo-yo, T-shirts and sunglasses.
Target media include the Big Breakfast late-morning programme for the
school holidays, the Bigger Breakfast, the Daily Mail and Kiss FM.
The Karma Brothers will travel throughout London on the mobile from 19
to 23 July, after which rumour has it they will be at the disposal of
the Hill and Knowlton team, to provide them with a break from promoting