BORDER LINES: BARCELONA - SCR lands WTC education PR

SCR Relaciones Publicas has been hired to kick-start the franchising of a Pearson Education-owned English language business in Spain.

SCR Relaciones Publicas has been hired to kick-start the

franchising of a Pearson Education-owned English language business in

Spain.



The Direct English learning centres cater exclusively to businessmen and

women and are already established in ten countries including France,

Italy and China. The master franchise for Spain was bought this spring

by WTC Time, a division of the World Trade Centre in Barcelona. WTC Time

has hired SCR to publicise Direct English to potential students and to

help recruit local franchisees in other cities. SCR managing director

Sheena Campbell-Royle said the agency was hired without a competitive

pitch.



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