Best Buy UK puts Ketchum PR's digital and social media brief out to pitch

Ketchum PR's digital and social media account with US electronics retailing giant Best Buy is being repitched.

Aintree store: Best Buy
Aintree store: Best Buy

PRWeek understands that Ketchum is among the shortlist of agencies currently being considered for the UK digital account.

Freud Communications, which handles the consumer and corporate account for Best Buy, will continue its work with the electronics retailer as normal.

Founded in the US, Best Buy was introduced to the UK in 2010 after the company acquired 50 per cent of the Carphone Warehouse's European and US retail interests for £1.1bn to create Best Buy Europe.

The company recently opened its doors to its fourth UK store and remains confident on its promise to create up to 8,000 jobs in the UK in its first five years.

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