BORDER LINES: PARIS - French mint seeks image overhaul

La Monnaie de Paris, France’s state-owned mint, is seeking PR and advertising agencies to help revamp its image. The mint is keen to promote the jewellery and accessories it produces, as well as its coins. It has received written proposals from advertising and PR agencies jointly and is due to make a decision on the hiring next month. The PR and advertising contract will start in September and last until the end of 2001. The agencies will report to La Monnaie de Paris communications director Geraldine Caillat, who heads a two-strong press team.

La Monnaie de Paris, France’s state-owned mint, is seeking PR and

advertising agencies to help revamp its image. The mint is keen to

promote the jewellery and accessories it produces, as well as its coins.

It has received written proposals from advertising and PR agencies

jointly and is due to make a decision on the hiring next month. The PR

and advertising contract will start in September and last until the end

of 2001. The agencies will report to La Monnaie de Paris communications

director Geraldine Caillat, who heads a two-strong press team.



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