Former Burson-Marsteller Asia-Pacific CEO Ferdinand de Bakker is
returning to Europe after more than 18 months in Singapore to act as a
part-time consultant for B-M. The move comes eight months after de
Bakker relinquished his regional responsibilities in favour of greater
client-handling. He will be based in France and report to European CEO
Ken Rietz, initially handling two clients: oil regulatory body DNV and
Bell Helicopter. De Bakker joined B-M 20 years ago. He was European
regional CEO for over two years prior to becoming Asia-Pacific head.