BORDER LINES: NEW YORK - Kraft reconsiders Post agencies

Kraft Foods is to consolidate its Post breakfast cereal business from three agencies to one. Edelman, Burson-Marsteller and New York-based agency Hunter and Associates currently handle PR for the business, which comprises 26 cereal brands, including Raisin Bran, Grape Nuts and Alpha Bits. Kraft senior communications manager Pat Riso said the company has contacted agencies and added that the change was being made because Post’s PR had been ’fragmented’. Rival firms include Kellogg’s, Nabisco and Nestle.

Kraft Foods is to consolidate its Post breakfast cereal business

from three agencies to one. Edelman, Burson-Marsteller and New

York-based agency Hunter and Associates currently handle PR for the

business, which comprises 26 cereal brands, including Raisin Bran, Grape

Nuts and Alpha Bits. Kraft senior communications manager Pat Riso said

the company has contacted agencies and added that the change was being

made because Post’s PR had been ’fragmented’. Rival firms include

Kellogg’s, Nabisco and Nestle.



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