THE HAGUE. The Netherland’s government information office is
seeking to revamp the image of its health service.
The office, similar to the UK’s Home Office, wants to encourage
school-leavers to take up a career in the health service. It also wants
to entice back women who left the service to have children, to
Service deputy director Agnas Gomis said the profession has an
unfortunate image. ’It is seen as hard labour and a demanding job,’ she
The office is seeking an agency to mount a mass media campaign to
improve the profile of the profession. The brief will be to promote the
benefits to society of being a nurse, doctor or a home-help.
After the deadline for applications - 26 July - at least five agencies
will be shortlisted. The campaign itself could start as early as
The health service is part-funded by the government and by insurance