INTERNATIONAL: Dutch health office seeks a PR revamp

THE HAGUE. The Netherland’s government information office is seeking to revamp the image of its health service.

THE HAGUE. The Netherland’s government information office is

seeking to revamp the image of its health service.



The office, similar to the UK’s Home Office, wants to encourage

school-leavers to take up a career in the health service. It also wants

to entice back women who left the service to have children, to

return.



Service deputy director Agnas Gomis said the profession has an

unfortunate image. ’It is seen as hard labour and a demanding job,’ she

said.



The office is seeking an agency to mount a mass media campaign to

improve the profile of the profession. The brief will be to promote the

benefits to society of being a nurse, doctor or a home-help.



After the deadline for applications - 26 July - at least five agencies

will be shortlisted. The campaign itself could start as early as

November.



The health service is part-funded by the government and by insurance

companies.



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