INTERNATIONAL: LPM co-ordinates six on Lisbon tourism account

LISBON. Turismo di Lisboa, Lisbon’s tourism promotion agency, has appointed PR agencies in six European countries in a bid to encourage consumers and businessmen to visit the city.

LISBON. Turismo di Lisboa, Lisbon’s tourism promotion agency, has

appointed PR agencies in six European countries in a bid to encourage

consumers and businessmen to visit the city.



The agencies selected were: LPM in Portugal, TT&A in Italy, Agentur in

Germany, I&E in France, EC&P in Spain and Affinity in the UK. LPM will

co-ordinate the account, which is being handled by three of the agency’s

staff, including managing director Luis Paixao Martins.



The six firms have been briefed to capitalise on the improved transport,

leisure and conference facilities Lisbon gained as a result of hosting

Expo ’98. This involves media relations to attract both consumers on

holiday and businessmen on conferences.



Turismo di Lisboa is an umbrella organisation whose members include

Portuguese airline TAP Air Portugal, the Four Seasons Hotel and the

Portuguese post office.



Affinity managing director Steve Dunne said: ’Our job is to increase the

number of visitors to Lisbon significantly. Expo ’98 was very successful

and Turismo di Lisboa wants to keep up the momentum.’



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