The Birmingham-based agency won the six-figure account following a three-way pitch. Dan Clifford, director at Haslimann Taylor, will be heading up the account, which is initially contracted for one year.
Northgate is a leading commercial vehicle hire company with a fleet of around 60,000 vehicles operating from more than 60 locations across the UK.
Haslimann Taylor have been charged with engaging and delivering Northgate’s key messages to small and mid-size companies, raising national awareness of the Northgate brand and its innovative Norflex product through a targeted PR campaign encompassing both on- and offline communications.
Ross Clarkson, marketing director of Northgate Vehicle Hire, which is based in Darlington, said:
‘We’re confident that we have the right agency in place to help raise awareness of Northgate in general and specifically Norflex – highlighting to managers of businesses the huge benefits that flexible hire can have over contract hire, leasing or purchasing.’
The hire company has recently completed a rebranding of the business from operating as 21 local brands to Northgate Vehicle Hire operating as one national brand covering the UK and Ireland.