Midlands PR consultancy Haslimann Taylor handed Northgate vehicle hire brief

Leading vehicle hire expert Northgate has appointed Midlands PR consultancy Haslimann Taylor to handle its national public relations account.

Fresh PR support: Northgate
Fresh PR support: Northgate

The Birmingham-based agency won the six-figure account following a three-way pitch. Dan Clifford, director at Haslimann Taylor, will be heading up the account, which is initially contracted for one year.

Northgate is a leading commercial vehicle hire company with a fleet of around 60,000 vehicles operating from more than 60 locations across the UK.

Haslimann Taylor have been charged with engaging and delivering Northgate’s key messages to small and mid-size companies, raising national awareness of the Northgate brand and its innovative Norflex product through a targeted PR campaign encompassing both on- and offline communications.

Ross Clarkson, marketing director of Northgate Vehicle Hire, which is based in Darlington, said:

‘We’re confident that we have the right agency in place to help raise awareness of Northgate in general and specifically Norflex – highlighting to managers of businesses the huge benefits that flexible hire can have over contract hire, leasing or purchasing.’

The hire company has recently completed a rebranding of the business from operating as 21 local brands to Northgate Vehicle Hire operating as one national brand covering the UK and Ireland.

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