On-line recruitment firm hires Miller/Shandwick

Europe’s largest on-line recruitment site, taps.com, has appointed Miller/Shandwick Technologies on a media relations brief with a six-figure fee.

Europe’s largest on-line recruitment site, taps.com, has appointed

Miller/Shandwick Technologies on a media relations brief with a

six-figure fee.



This is the first time the site, which is one of a family of web-based

brands published by Internet Appointments, has appointed an external

agency on a retainer. There was no formal pitch.



Since the site was launched in 1994, the company has used its in-house

team and agencies on a project basis to run PR.



’We are upping our PR tempo and Miller/Shandwick impressed (us) because

they understood the internet,’ said Bryan Levine, finance and operations

director of Internet Appointments.



Heading a team of three and overseeing the account is director Nigel

Brown. ’We will be dealing with both business-related and consumer press

doing media relations in the areas of sales and marketing, graduates,

finance and banking and IT. We will also be helping with sponsorship and

promotions and community relations,’ he said.



Taps.com registers over 10,000 job hunters each day. Companies

advertising posts include the London Stock Exchange, the Army and mobile

phone operator Orange.



Internet Appointments is a privately owned company, with investors

including several large US, Europe and UK recruitment agencies.



According to Levine, one of the reasons for selecting Miller/Shandwick

is that it is part of a major full-service agency. In particular, he

highlighted the City focus within Shandwick. ’I am a firm believer in

the one-stop shop approach,’ he said.



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