Sheffield City Council, which swung from Labour to Liberal Democrat
control earlier this year, is seeking its first communications head.
The new post-holder will be given a wide brief in a bid to implement
council leader Peter Moore’s plans to revamp Sheffield’s image.
The communications head will oversee PR, media relations, marketing,
government relations, public consultations and the council’s new
’one-stop shop’, in which residents will be able to resolve any
These responsibilities are currently split between Sheffield Council’s
PR unit and its policy unit. The PR unit numbers 17 staff members, of
which some are part-time, and is headed by Phil Andrews. Andrews reports
to council chief executive Bob Kerslake, as will the new communications
Part of the post’s remit is to promote Moore’s plans to reinstall an
inward investment agency for Sheffield, after the last agency was wound
down over four years ago in a bid to cut costs.
Another issue likely to be on the agenda is the ongoing revamp of
Sheffield town hall, which involves demolishing a 1960s extension and
replacing it with the one-stop shop and a winter garden.
Andrews said: ’Communication is very high on the new administration’s
list of priorities. Communication takes into account things like how we
interface with the public - the simplicity of council reports and
reception areas, for example. These are all areas we’re thinly covered
in at the moment.’