Sheffield creates top comms post

Sheffield City Council, which swung from Labour to Liberal Democrat control earlier this year, is seeking its first communications head.

Sheffield City Council, which swung from Labour to Liberal Democrat

control earlier this year, is seeking its first communications head.



The new post-holder will be given a wide brief in a bid to implement

council leader Peter Moore’s plans to revamp Sheffield’s image.



The communications head will oversee PR, media relations, marketing,

government relations, public consultations and the council’s new

’one-stop shop’, in which residents will be able to resolve any

council-related business.



These responsibilities are currently split between Sheffield Council’s

PR unit and its policy unit. The PR unit numbers 17 staff members, of

which some are part-time, and is headed by Phil Andrews. Andrews reports

to council chief executive Bob Kerslake, as will the new communications

head.



Part of the post’s remit is to promote Moore’s plans to reinstall an

inward investment agency for Sheffield, after the last agency was wound

down over four years ago in a bid to cut costs.



Another issue likely to be on the agenda is the ongoing revamp of

Sheffield town hall, which involves demolishing a 1960s extension and

replacing it with the one-stop shop and a winter garden.



Andrews said: ’Communication is very high on the new administration’s

list of priorities. Communication takes into account things like how we

interface with the public - the simplicity of council reports and

reception areas, for example. These are all areas we’re thinly covered

in at the moment.’



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