Nevada Bob, the world’s largest golfing retailer, has hired
Generation as its first PR agency.
Generation began work on the account last week, handling consumer and
trade PR, promotions, and creative work and media-buying for print
Broadcast PR firm Medialink was handling media buying and creative work
for TV and print advertising for specialist titles. It will continue to
handle TV advertising.
The pan-European campaign will be run out of the London office although
Generation would not rule out hiring PR support from additional agencies
Generation will be promoting the retailer’s specialist sectors, which
include sections for women, junier golfers and established golfers. The
agency will highlight the fact that the company’s senior managers are
all ex-golfing professionals and store staff are experienced
Nevada Bob’s main UK store is in Broadgate in the City. It has 50
European stores and hopes to increase its franchise network.
Nevada Bob Europe managing director Ivan Norman said: ’We are heavily
committed to the UK and Europe and wanted an agency that could get to
grips with our market quickly and effectively.’