Birmingham Royal Ballet has filled the recently created role of
communications director for the company by promoting Keith Longmore,
press and PR manager for the troupe since 1994. The appointment comes as
part of a push to adopt a more proactive PR strategy and move the
reporting lines of the nine-strong marketing, press and publications
functions away from the company’s chief executive Derek Purnell, and
over to Longmore (PR Week, 21 May). Longmore’s appointment leaves the
troupe without a press manager.