PUBLIC SECTOR: Birmingham Ballet finds comms director

Birmingham Royal Ballet has filled the recently created role of communications director for the company by promoting Keith Longmore, press and PR manager for the troupe since 1994. The appointment comes as part of a push to adopt a more proactive PR strategy and move the reporting lines of the nine-strong marketing, press and publications functions away from the company’s chief executive Derek Purnell, and over to Longmore (PR Week, 21 May). Longmore’s appointment leaves the troupe without a press manager.

Birmingham Royal Ballet has filled the recently created role of

communications director for the company by promoting Keith Longmore,

press and PR manager for the troupe since 1994. The appointment comes as

part of a push to adopt a more proactive PR strategy and move the

reporting lines of the nine-strong marketing, press and publications

functions away from the company’s chief executive Derek Purnell, and

over to Longmore (PR Week, 21 May). Longmore’s appointment leaves the

troupe without a press manager.



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