PUBLIC SECTOR: North East regional body set for revamp

Ruth Laing, the new communications and external affairs head of regional development agency One North East, is considering boosting staff numbers as part of her communications strategy, as well as appointing an external PR agency to communicate with businesses and regional and national government.

Ruth Laing, the new communications and external affairs head of

regional development agency One North East, is considering boosting

staff numbers as part of her communications strategy, as well as

appointing an external PR agency to communicate with businesses and

regional and national government.



Laing’s communications plan will form a blueprint for the region’s

programme to promote itself as a destination for business and inward

investment.



Communique and Countrywide Porter Novelli are already retained by

regional development agencies for the North West and South East

respectively. Laing joined One North East in June and has a direct

reporting line to chief executive Mike Collier, overseeing a department

of five press and PR officers.



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