Ruth Laing, the new communications and external affairs head of
regional development agency One North East, is considering boosting
staff numbers as part of her communications strategy, as well as
appointing an external PR agency to communicate with businesses and
regional and national government.
Laing’s communications plan will form a blueprint for the region’s
programme to promote itself as a destination for business and inward
Communique and Countrywide Porter Novelli are already retained by
regional development agencies for the North West and South East
respectively. Laing joined One North East in June and has a direct
reporting line to chief executive Mike Collier, overseeing a department
of five press and PR officers.