London’s oldest hotel, Brown’s, has selected Eligo International to
handle its PR.
Built in 1837, the hotel’s regulars include members of European royal
families. It has a restaurant, called 1837, which is a favourite of the
Brown’s has a rich history. The inventor of the telephone, Alexander
Graham Bell, made his first successful call from Brown’s, and Rudyard
Kipling wrote The Jungle Book there.
The hotel was recently bought by Raffles International Hotels. Eligo
will promote Raffles’ new ownership and attract clients from diplomatic,
government and royal circles.
The account will be led by Eligo managing director Anthony Bailey,
working alongside senior counsellor Chandos Elletson and account
director Rossitsa Miteva.
Brown’s PR was previously handled by Mimosa, which resigned the account.