Corporate citizens get a fresh draft of guidelines

Revised best practice guidelines for corporate community involvement were presented at Business in the Community’s annual awards yesterday (Thursday).

Revised best practice guidelines for corporate community

involvement were presented at Business in the Community’s annual awards

yesterday (Thursday).



They were redrafted by a review group chaired by United Utilities group

communications director John Drummond and Diageo corporate citizenship

director Geoffrey Bush. First published two years ago, the guidelines

were refreshed to make them more accessible to small businesses and the

public sector, and update them in line with changes to best

practice.



A new feature is a list of ten questions to help businesses decide

whether and how they should become involved in community projects.



For more information on the guidelines contact Amanda Bowman at Business

in the Community. E-mail: Amanda@bitc.org.uk.



As part of the Best Practice campaign, launched last month with the

backing of the CBI’s Fit for the Future Initiative, PR Week will provide

regular updates on best practice initiatives currently being spearheaded

by the industry.



For more details on these initiatives and the campaign, or to provide

information on other best practice initiatives, see prweekuk.com or

e-mail best.practice@haynet.com.



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