Revised best practice guidelines for corporate community
involvement were presented at Business in the Community’s annual awards
They were redrafted by a review group chaired by United Utilities group
communications director John Drummond and Diageo corporate citizenship
director Geoffrey Bush. First published two years ago, the guidelines
were refreshed to make them more accessible to small businesses and the
public sector, and update them in line with changes to best
A new feature is a list of ten questions to help businesses decide
whether and how they should become involved in community projects.
For more information on the guidelines contact Amanda Bowman at Business
in the Community. E-mail: Amanda@bitc.org.uk.
As part of the Best Practice campaign, launched last month with the
backing of the CBI’s Fit for the Future Initiative, PR Week will provide
regular updates on best practice initiatives currently being spearheaded
by the industry.
For more details on these initiatives and the campaign, or to provide
information on other best practice initiatives, see prweekuk.com or