First group PR role set up by Waterford Wedgwood

Waterford Wedgwood, the luxury table and cookware company, has created its first group PR role and promoted Wedgwood communications head Margaret Michell to fill it.

Waterford Wedgwood, the luxury table and cookware company, has

created its first group PR role and promoted Wedgwood communications

head Margaret Michell to fill it.



As the new communications director, Michell reports to the company’s

chairman, Tony O’Reilly, and oversees a team of three, working on

corporate and financial PR.



The group, created in 1986 when glass-maker Waterford bought ceramics

manufacturer Wedgwood, saw its fortunes improve when a consortium, which

included O’Reilly and the family of his wife, Chryss Goulandris, bought

27 per cent of its shares in 1990.



In the past five years, revenues have increased from Ipounds 325 million

to Ipounds 575million. The group has expanded by acquiring German

ceramics brand Rosenthal and US cookwear brand All-Clad. Its other makes

include Stuart Crystal and figurine maker Coalport.



Michell’s new role covers group corporate and financial PR. She became

communications head at Wedgwood in 1991, handling financial PR for the

group and increasingly ad-hoc corporate PR campaigns.



’Of late we’ve been doing bigger, better corporate events, and it became

very clear to us that we needed a full-time team,’ said Michell.



In addition to her team, 12 dedicated PROs work across the group’s

brands.



Michell has worked at Wedgwood for 20 years, in sales and new product

development. She joined the PR department in 1985.



The group’s agencies include College Hill, Michael Dennehy Associates,

Attenborough Associates, Aurelia PR and Anne Stabler, plus US agencies

Robbie Vorhaus, Rubenstein and Annette Cunningham and Associates.



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