Flack: Trusting

Is there such a thing as being too trusting?

Certainly Seventy Seven PR was putting its faith in the industry to fill in its 'Most Admired PR Agency: The People's Choice' poll in the spirit in which it was created. That faith proved badly misplaced. Despite pleading with visitors to 'avoid voting for your own agency', there was a hint of suspicion about Ketchum's huge early lead - particularly when the first two comments under the survey were from Girish Balachandran, associate director at KetchumPleon, and Walter Marion, CFO of Ketchum Italy. The sleuths at Seventy Seven smelled a rat after more than 100 visits from Ketchum-registered computers and promptly banned the agency from the poll. Cue a sheepish, if honest David Gallagher: 'I take full responsibility for unleashing the Ketchum tiger ... I do apologise if we skewed the numbers or upset anyone.'

He added ominously: 'PS: you may get a few hundred more votes for Ketchum. The tiger is hard to restrain'. Subsequently, Cake has taken an almost equally large lead - all legitimate no doubt ...

As well as shaking your booty with editors and TV presenters, PROs attending this year's London Press Club Ball will be able to bid for the new Audi A1 super-mini ahead of its official British launch. Chris Tarrant will be running the auction at the annual charity event on 14 October. He said: 'Phone a friend. Go 50:50. Or just come along yourself. But make it your final answer to be there.'

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