TRACE PUBLICITY has been appointed by luxury fashion retailer Matches to drive the online menswear profile of matchesfashion.com. The agency will advise on all online media strategy and work with the in-house press team in the UK and internationally. The account will be led by Trace co-founders Rob Davies and Lian Hirst.
NEXT FIFTEEN COMMUNICATIONS, the marcoms group that owns Bite and Text 100, is to launch a new digital offering after buying up a US digital consultancy. The group has acquired Type3, a 20-strong digital agency with offices in the US and UK. Type3 will be merged with Next Fifteen's existing digital, research and analytic capabilities to form a new digital media consultancy named Beyond.
10 YETIS PR has been awarded a brief from hungryhouse.co.uk, the online takeaway website that struck a £100k deal with Duncan Bannatyne and James Caan on the hit BBC show Dragons' Den. During the three-month retained contract, 10 Yetis will be focusing primarily on developing brand awareness for the site through both traditional and online channels.
LEWIS PR has developed a Facebook app for the International Basketball Federation to drive interest around the 2010 World Championships in Turkey. The app allows fans from each of the 24 competing nations to create an image of their country's basketball jersey bearing their name and their number of choice.
AOL has drafted in House PR to handle consumer and trade comms in the UK. The agency won the account after a competitive pitch and becomes AOL's first retained agency.
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