Posted by Boomerang
13 September A question we often get asked is whether social media will be of any benefit to a business. It depends on the business. Just because everyone seems to be going online these days, it doesn't mean you should. Your business might not suit or need social media. As we're a consultancy and we're here to help point you in the right direction, we sometimes have to turn work down because you'd be better spending your money elsewhere.
JOHN CASS INTERVIEW
Posted by Jon Clements
10 September The head of digital marketing for Pace Communications in Greensboro, North Carolina - but a dual-nationality son of Manchester and Stockport - has been in the UK, catching up with the general direction of social and digital media travel in his birthplace. The interview provides great insight into the way social media have evolved in the USA, how brands can work with agencies, lessons learned and where the digital journey may take us next.
NICHE VS PERSONALITY
Posted by Adam Singer
9 September Many champion niche as the definitive factor for producing successful digital media. Nothing could be further from the truth. In a recent post at SmartBlog on social media, Jesse Stanchak shares a poll of his audience's qualifying factors for 'what makes a blog great'.