Hit or Miss? Lady Gaga wears a 'meat' dress at MTV Video Music Awards

Raw talent Lady Gaga shocked the audience at this week's MTV Video Music Awards when she collected her award for Best Video dressed in raw animal flesh.

She wore the dress in protest against the way the US military treats gay soldiers. 'If we don't stand up for what we believe in ... pretty soon we're going to have as much rights as the meat on our bones. And I am not a piece of meat,' she said. The move angered animal rights groups.

HOW I SEE IT

Dan Deacon, Head of talent, The Outside Organisation

There are few artists in the world that could pull off an outfit such as this.

Gaga delivers every time. This latest theatrical performance only confirms to the media that even with high-profile and continued column inches, she retains her status as a talking point by redefining boundaries and creating agendas in the pop and showbiz world.

Gaga choosing meat as an art form works. The proof is that she made every newspaper.

She refuses to play it sterile or safe and uses the art of controversy in a successful way.

From a PR point of view, she understands the importance of developing her brand and not resting on her last piece of press or her last hit record. Gaga is one of those rare artists who continues to surprise despite having an enormous profile early on in her career.

HIT

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