French oil company Elf Aquitaine has appointed Brunswick and Gavin
Anderson to help combat a hostile pounds 27 billion takeover bid from
Franco-Belgian rival TotalFina.
TotalFina’s is the largest ever hostile bid in France, and is part of a
global restructuring of the oil industry that has seen a flurry of
mergers in recent years, such as the deal between Exxon and Mobil.
Brunswick is taking care of all investor relations and communications
outside France. The agency was appointed by investment bank Goldman
Sachs without a formal pitch.
A team of six is working on the account, headed by Rurik Ingram in
conjunction with fellow partner James Bradley and MD Alan Parker.
Elf Aquitaine has appointed Gavin Anderson for communications with the
French financial press and investors. The account is headed by Sabine de
Lacvivier and Anne Marie Cravero, joint heads of financial
communications at Gavin Anderson in Paris.
The company has also hired local agencies DGM and Euro RSCG to deal with
the mainstream French media.
All four agencies are liaising with Elf Aquitaine’s in-house
communications team of investor relations head Francoise Leroy and PR
head Catherine Durand.
The combination of Elf Aquitaine and TotalFina would create the world’s
fourth-biggest oil company.
TotalFina itself was formed by Total’s takeover of PetroFina of Belgium