Elf appoints four to help combat takeover bid

French oil company Elf Aquitaine has appointed Brunswick and Gavin Anderson to help combat a hostile pounds 27 billion takeover bid from Franco-Belgian rival TotalFina.

French oil company Elf Aquitaine has appointed Brunswick and Gavin

Anderson to help combat a hostile pounds 27 billion takeover bid from

Franco-Belgian rival TotalFina.



TotalFina’s is the largest ever hostile bid in France, and is part of a

global restructuring of the oil industry that has seen a flurry of

mergers in recent years, such as the deal between Exxon and Mobil.



Brunswick is taking care of all investor relations and communications

outside France. The agency was appointed by investment bank Goldman

Sachs without a formal pitch.



A team of six is working on the account, headed by Rurik Ingram in

conjunction with fellow partner James Bradley and MD Alan Parker.



Elf Aquitaine has appointed Gavin Anderson for communications with the

French financial press and investors. The account is headed by Sabine de

Lacvivier and Anne Marie Cravero, joint heads of financial

communications at Gavin Anderson in Paris.



The company has also hired local agencies DGM and Euro RSCG to deal with

the mainstream French media.



All four agencies are liaising with Elf Aquitaine’s in-house

communications team of investor relations head Francoise Leroy and PR

head Catherine Durand.



The combination of Elf Aquitaine and TotalFina would create the world’s

fourth-biggest oil company.



TotalFina itself was formed by Total’s takeover of PetroFina of Belgium

last year.



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