Great artists are rarely recognised in their own time and, to be
brutally honest, Simon DeVille looks unlikely to be an exception. But
the Marketeer account manager’s penchant for cutting edge art was
pressed into play last week at the launch party of client Webweekends
London’s Hiscox Art Cafe is not in a location which would prove
particularly taxing for a bright six-year-old to find, but the agency
took no chances.
Sensibly fearing that invitees might be incapable of remembering an
invite card or reading an A-Z, Marketeer decided that pavement
directions were necessary. And when the paintbrush of opportunity knocks
on the mixing palate of life, there are few people better able to answer
than a graduate of the Loughborough College of Art and Design. DeVille
dusted down his Rowley badger-hair crayons, fought off various brats
wanting to lend a sticky-fingered hand, and completed the commission
with his trademark flourish.
Unable to resist basking in the glory of his achievement, Deville was
even heard later telling a female journalist that he wanted to ’show you
my chalkwork’. Less instantly romantic than cutting your ear off,
perhaps, but there are limits to artistic endeavour in this pragmatic
Edited by Jennifer Whitehead.