Diary: PRO proves how low you can go to gather a crowd

Great artists are rarely recognised in their own time and, to be brutally honest, Simon DeVille looks unlikely to be an exception. But the Marketeer account manager’s penchant for cutting edge art was pressed into play last week at the launch party of client Webweekends web site.

Great artists are rarely recognised in their own time and, to be

brutally honest, Simon DeVille looks unlikely to be an exception. But

the Marketeer account manager’s penchant for cutting edge art was

pressed into play last week at the launch party of client Webweekends

web site.



London’s Hiscox Art Cafe is not in a location which would prove

particularly taxing for a bright six-year-old to find, but the agency

took no chances.



Sensibly fearing that invitees might be incapable of remembering an

invite card or reading an A-Z, Marketeer decided that pavement

directions were necessary. And when the paintbrush of opportunity knocks

on the mixing palate of life, there are few people better able to answer

than a graduate of the Loughborough College of Art and Design. DeVille

dusted down his Rowley badger-hair crayons, fought off various brats

wanting to lend a sticky-fingered hand, and completed the commission

with his trademark flourish.



Unable to resist basking in the glory of his achievement, Deville was

even heard later telling a female journalist that he wanted to ’show you

my chalkwork’. Less instantly romantic than cutting your ear off,

perhaps, but there are limits to artistic endeavour in this pragmatic

age.





Edited by Jennifer Whitehead.



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