Every PRO has a tale to tell about demanding clients but Reverb PR
can probably top them all.
Reverb - which does not only PR, but also club promotion, DJing and has
its own fashion label - was promoting a club night for Paradise Garage,
the highly influential New York gay club.
As well as promoting the club night, Reverb was also responsible for
chaperoning a group of DJs and 30 original Paradise Garage clubbers.
Bearing in mind that the club’s heyday was in the late-1970s, the
average age of thevisiting attendees was 50. The guestlist included DJ
Danny Krivett and Mel Cherens, aged 67, who used to run the club.
According to Reverb partner Simon Warrington some of the more excessive
requests of the temperamental revellers included demands that the club
nights venue be painted black, complaining about British sandwiches and
almost causing a car accident.
But as well as knowing how to complain, the veterans also knew how to
party and after being the last to leave the Paradise Garage party
managed to do it all again the early hours the next night.