Diary: Branson takes student discount a step further

Richard Branson is forever winning accolades as a master marketer.

Richard Branson is forever winning accolades as a master

marketer.



However his latest brand awareness strategy could be his most ingenious

yet.



The Virgin Mobile arm is looking to infiltrate the college and

university sector by drafting in an army of students to carry out

marketing and public relations tasks during their full-time studies.



Each student will receive a wage, a free phone and the chance to run

their mobile for free by earning extra airtime vouchers. It sounds like

every undergraduate’s dream come true.



Thirty-five students have already been appointed as brand managers and

Virgin, which has teamed up with marketing agency Get Real for the

project, is looking to recruit hundreds in the next academic year.



Virgin Mobile head of public relations, Steven Day, said: ’Who better to

use than students - what can we teach them? We’re just old farts.’



Quite.



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