The question of whether or not ’all publicity is good publicity’ is
something that PROs the world over have been hotly debating for
So in an attempt to try and solve the matter once and for all, the
National Council for Voluntary Organisations invited Chris Myant, head
of media for the Commission for Racial Equality, and advertising guru
Trevor Beattie, the man behind the French Connection FCUK fashion
campaign, to debate the issue in front of an 80-strong audience of PROs
from the charity sector.
Myant, arguing for the motion, said he believed many organisations lived
in fear of making mistakes, adding that mistakes are ’a sign of a hard
working, busy organisation’.
Interestingly, Beattie opposed the motion, on the grounds that ’shock
for the sake of shock’ is wrong, which is a bit rich coming from the man
who based a whole ad campaign on a swear word.
The debate was chaired by PRCA vice-president Adrian Wheeler, who
described it all as ’hysterically funny’.
’Trevor had the whole audience in fits,’ said Wheeler. ’And at the end
they both ended up agreeing with each other anyway.’