Diary: Shock horror - Beattie reveals the truth about how to make an impact

The question of whether or not ’all publicity is good publicity’ is something that PROs the world over have been hotly debating for decades.

The question of whether or not ’all publicity is good publicity’ is

something that PROs the world over have been hotly debating for

decades.



So in an attempt to try and solve the matter once and for all, the

National Council for Voluntary Organisations invited Chris Myant, head

of media for the Commission for Racial Equality, and advertising guru

Trevor Beattie, the man behind the French Connection FCUK fashion

campaign, to debate the issue in front of an 80-strong audience of PROs

from the charity sector.



Myant, arguing for the motion, said he believed many organisations lived

in fear of making mistakes, adding that mistakes are ’a sign of a hard

working, busy organisation’.



Interestingly, Beattie opposed the motion, on the grounds that ’shock

for the sake of shock’ is wrong, which is a bit rich coming from the man

who based a whole ad campaign on a swear word.



The debate was chaired by PRCA vice-president Adrian Wheeler, who

described it all as ’hysterically funny’.



’Trevor had the whole audience in fits,’ said Wheeler. ’And at the end

they both ended up agreeing with each other anyway.’



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