Oxfam campaign awarded to newly established comms agency CubanEight

Oxfam has appointed newly-established Oxford-based PR consultancy CubanEight to raise the profile of the its 'Oxfam Unwrapped' virtual gift range in the run up to Christmas.

Campaign handed to CubanEight: Oxfam
Campaign handed to CubanEight: Oxfam
The appointment follows a three-way pitch that saw CubanEight pitted against two London agencies.

Oxfam Unwrapped manager Rick Lay said: ‘We were looking for an agency that could deliver an imaginative and sustained PR campaign in the run up to Christmas.’

The account will be headed up by CubanEight co-founders Rachel Brewin and Sian Gaskell.

Oxfam Unwrapped gifts let people choose a gift, such as a goat, and send a gift card to a friend or relative as a memento. The gift then goes to someone who needs it via Oxfam.

The new campaign will focus on launching the updated 2010 gift range and sustaining brand profile throughout the run-up to Christmas.

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