Oxfam Unwrapped manager Rick Lay said: ‘We were looking for an agency that could deliver an imaginative and sustained PR campaign in the run up to Christmas.’
The account will be headed up by CubanEight co-founders Rachel Brewin and Sian Gaskell.
Oxfam Unwrapped gifts let people choose a gift, such as a goat, and send a gift card to a friend or relative as a memento. The gift then goes to someone who needs it via Oxfam.
The new campaign will focus on launching the updated 2010 gift range and sustaining brand profile throughout the run-up to Christmas.