Media Briefs: BBC’s Project Urma to launch as Eve

BBC Worldwide’s first glossy women’s magazine, until now known as Project Urma, is to launch with the title Eve in August. The magazine is aimed at women who have outgrown existing younger glossies and are looking for a more intelligent read. It will be accompanied by an interactive web site and backed by a pounds 2 million advertising campaign.

BBC Worldwide’s first glossy women’s magazine, until now known as

Project Urma, is to launch with the title Eve in August. The magazine is

aimed at women who have outgrown existing younger glossies and are

looking for a more intelligent read. It will be accompanied by an

interactive web site and backed by a pounds 2 million advertising

campaign.



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