Pizza Hut hires Sullivan to head public relations

DALLAS: Two leading fast food restaurant chains are beefing up their PR operations.

DALLAS: Two leading fast food restaurant chains are beefing up

their PR operations.



Pizza Hut has hired Patty Sullivan as director of PR, joining from the

Dallas office of Edelman PR Worldwide.



The post had been vacant since former incumbent Jay Allison left to

become general manager of PR for Porsche Cars across North America.



Based in the chain’s Dallas headquarters, Sullivan will oversee all

aspects of external PR, including product publicity, brand positioning,

crisis communications and community affairs. Pizza Hut’s PR budget is

thought to be in the multi-million pound range.



Meanwhile Taco Bell, based in Irvine, California is set to appoint a PR

manager to head its brand communications.



The chain, which boasts a PR budget in the region of pounds 400,000 each

year, is reportedly close to filling the PR manager slot, according to

Amy Sherwood, vice-president of PR for both Pizza Hut and Taco Bell’s

parent company Tricon Global Restaurants.



Both chains, along with KFC, were owned by soft drinks giant Pepsi until

the company created Tricon, three years ago. Since then, the company has

used PR to maintain brand identity for the individual chains while

simultaneously attempting to bolster awareness of the new Tricon name.



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