Motorola presents its global PR brief to H&K

CHICAGO: Motorola ended its six-month search for a global PR agency last week by consolidating its multi-million pound worldwide account with Hill and Knowlton.

CHICAGO: Motorola ended its six-month search for a global PR agency

last week by consolidating its multi-million pound worldwide account

with Hill and Knowlton.



According to global corporate practice chief Harlan Teller, the win is

important for H&K and in particular its once-beleaguered Chicago

office.



Teller will lead the account on an interim basis. The deal makes

Motorola one of H&K’s top five accounts in terms of fee income.



According to Motorola’s senior vice-president and director of corporate

communications and public affairs Rusty Brashear, the decision to take

on a global agency was motivated by the company’s desire to streamline

its communications. ’We want more clarity in our messages,’ he said.



Cunningham Communications handled the firm’s corporate PR in the past,

while Motorola divisions around the world work with a range of other

agencies.



Some of those relationships might disappear, although Motorola doesn’t

expect H&K to handle PR in every market where it does business, Brashear

said.



The appointment of H&K follows a pitch process in which Cunningham,

Burson-Marsteller and Brodeur Worldwide were also thought to be

involved.



Motorola is the world’s second-largest manufacturer of mobile phones,

behind Nokia in handset numbers. It made sales of over pounds 20 billion

in 1999.



Although the company is famed for its mobile phones, they constitute

just 40 per cent of its total revenues. Semiconductors make up a further

25 per cent, while the company, listed on the New York Stock Exchange,

also makes pagers, electronic components for a range of heavier

industries and two-way radio systems.



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