CHICAGO: Motorola ended its six-month search for a global PR agency
last week by consolidating its multi-million pound worldwide account
with Hill and Knowlton.
According to global corporate practice chief Harlan Teller, the win is
important for H&K and in particular its once-beleaguered Chicago
Teller will lead the account on an interim basis. The deal makes
Motorola one of H&K’s top five accounts in terms of fee income.
According to Motorola’s senior vice-president and director of corporate
communications and public affairs Rusty Brashear, the decision to take
on a global agency was motivated by the company’s desire to streamline
its communications. ’We want more clarity in our messages,’ he said.
Cunningham Communications handled the firm’s corporate PR in the past,
while Motorola divisions around the world work with a range of other
Some of those relationships might disappear, although Motorola doesn’t
expect H&K to handle PR in every market where it does business, Brashear
The appointment of H&K follows a pitch process in which Cunningham,
Burson-Marsteller and Brodeur Worldwide were also thought to be
Motorola is the world’s second-largest manufacturer of mobile phones,
behind Nokia in handset numbers. It made sales of over pounds 20 billion
Although the company is famed for its mobile phones, they constitute
just 40 per cent of its total revenues. Semiconductors make up a further
25 per cent, while the company, listed on the New York Stock Exchange,
also makes pagers, electronic components for a range of heavier
industries and two-way radio systems.