Electronic cash card company Mondex International has hired
Fishburn Hedges as its first retained public affairs and internal
communications consultancy without a pitch.
The brief sees the agency tasked with advising Mondex - 51 per cent of
which is owned by US credit card giant MasterCard - on communicating
with governmental and political opinion formers.
In addition to this, FH will carry out an audit of the firm’s internal
communications and provide ongoing advice on how this aspect of Mondex’s
PR can be improved.
The account team will be headed by Graham MacMillan, FH’s head of public
affairs. On the internal communications side, Nicholas Wright will run
the project alongside Catherine Spaul. Both parts of the account report
to Noel Privett, head of corporate affairs at Mondex, appointed just two
months ago (PR Week, 21 April 2000).
Privett said the growth of e-commerce represents ’a huge opportunity for
Mondex, with highly secure transfer of data over insecure networks’.
The company is aiming to establish Mondex cards as the industry standard
for electronic cash with the product recently granted ’millennium
product’ status by Tony Blair. The operating system associated with
them, MULTOS, is a multi-applications system for a range of smart
The company, based in the US, last year appointed Brodeur Worldwide to
its global business-to-business PR account. In the UK this is now being
reviewed as Mondex has moved away from pure business-to-business
communications and IT deal-striking.
Privett is in talks with several agencies about a broader corporate
brand positioning and consumer PR brief expected to be announced within
the next month.