Mondex hires FH for political role

Electronic cash card company Mondex International has hired Fishburn Hedges as its first retained public affairs and internal communications consultancy without a pitch.

Electronic cash card company Mondex International has hired

Fishburn Hedges as its first retained public affairs and internal

communications consultancy without a pitch.



The brief sees the agency tasked with advising Mondex - 51 per cent of

which is owned by US credit card giant MasterCard - on communicating

with governmental and political opinion formers.



In addition to this, FH will carry out an audit of the firm’s internal

communications and provide ongoing advice on how this aspect of Mondex’s

PR can be improved.



The account team will be headed by Graham MacMillan, FH’s head of public

affairs. On the internal communications side, Nicholas Wright will run

the project alongside Catherine Spaul. Both parts of the account report

to Noel Privett, head of corporate affairs at Mondex, appointed just two

months ago (PR Week, 21 April 2000).



Privett said the growth of e-commerce represents ’a huge opportunity for

Mondex, with highly secure transfer of data over insecure networks’.



The company is aiming to establish Mondex cards as the industry standard

for electronic cash with the product recently granted ’millennium

product’ status by Tony Blair. The operating system associated with

them, MULTOS, is a multi-applications system for a range of smart

cards.



The company, based in the US, last year appointed Brodeur Worldwide to

its global business-to-business PR account. In the UK this is now being

reviewed as Mondex has moved away from pure business-to-business

communications and IT deal-striking.



Privett is in talks with several agencies about a broader corporate

brand positioning and consumer PR brief expected to be announced within

the next month.



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