Hi-tech PR consultancy Buffalo Communications is launching a
specialist financial and investor relations service in a bid to capture
the dot.com market.
Buffalo FinTech PR, has been designed to offer clients an integrated
investor relations and PR service, focusing on taking hi-tech companies
to flotation and beyond.
FinTech will be headed by Sue Scott, who was recently recruited from
City financial PR company Biddick Associates.
Reporting to managing director Kerry Hallard, Scott’s remit is to
develop the offering to assist companies planning a stock market
flotation, alongside providing ongoing support to existing clients.
The service, which launched this week, can be provided in isolation or
integrated with Buffalo’s hi-tech offering.
Hallard said: ’We have received numerous requests for support from
dot.com companies and other start-ups requiring more specialist
financial PR, so now we can give them the benefits of two consultancies
rolled into one.’
She added that they are hoping FinTech PR will eventually form up to 40
per cent of their business.
Buffalo client Lexmark, has as has application service provider
Scott leads a team of three, but hopes to take on a further four
full-time account handlers by the end of the year.