Brook Wilkinson appointed by National Dairy Council

Brook Wilkinson has been appointed by the National Dairy Council (NDC) to support its pounds 9 million campaign for milk. ’The White Stuff - are you made of it?’ TV ads break on 19 June, and feature the voices of celebrities including George Best (caricatured). Brook Wilkinson handles issues management for the NDC, but won The White Stuff after a five-way pitch. The aim of the campaign is to encourage adults to drink milk, and Brook Wilkinson’s brief is to raise awareness of the ads. Creative director Julia Knight leads the account, reporting to NDC head of communications Jill Eisberg.

Brook Wilkinson has been appointed by the National Dairy Council

(NDC) to support its pounds 9 million campaign for milk. ’The White

Stuff - are you made of it?’ TV ads break on 19 June, and feature the

voices of celebrities including George Best (caricatured). Brook

Wilkinson handles issues management for the NDC, but won The White Stuff

after a five-way pitch. The aim of the campaign is to encourage adults

to drink milk, and Brook Wilkinson’s brief is to raise awareness of the

ads. Creative director Julia Knight leads the account, reporting to NDC

head of communications Jill Eisberg.



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