Soho PR launches on-line resource for music PROs

A dedicated on-line service to benefit PR people working in the music industry has been launched, aiming to provide a central information resource for journalists.

A dedicated on-line service to benefit PR people working in the

music industry has been launched, aiming to provide a central

information resource for journalists.



The site, www.pr-it.com, is a joint venture between Soho PR and web site

development company i-candy.



The site is primarily a business-to-business tool acting as a means for

record company and music PROs to post their press releases on an

independent web site.



According to Soho PR managing director Anita Strymowicz, the site has

several advantages over services such as PR Newswire, principally

because PROs can add their own releases to the site using a password

rather than having to wait for a third party to do it.



’It also makes it much easier for journalists to find out who the PR

agency involved with a particular artist is,’ she explained.



The venture will be free for PROs and journalists to use and is funded

by US private investors.



This is the first of a series of similar sites with the next,

film@pr-it, to launch later this year. Sister sites in the US will also

be launched by Soho PR’s New York office.



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