ICI is on the verge of appointing a new public affairs
vice-president following the announcement that Martin Adeney is to stand
Adeney is quitting this autumn to focus on freelance PR consultancy and
writing. He has been with the company 11 years. Prior to joining what
was then the UK’s largest manufacturer, Adeney was industrial editor at
The role of public affairs vice-president reports through the
vice-president for planning and communications to chief executive
Brendan O’Neill. It oversees media relations, government affairs,
charitable and commercial sponsorship, crisis management and
Although Adeney’s team at ICI global corporate headquarters numbers just
seven staff, through ICI’s major subsidiary businesses he had functional
responsibility for a further 40.
Adeney’s successor has not been named, although the appointee is
understood to have been hired from outside of ICI.
The company - which employs 45,000 staff worldwide and made sales in
1999 of pounds 8 billion - uses a raft of PR agencies on a project basis
for different aspects of its business.
ICI Paints, the world’s largest decorative paint outfit which accounts
for a quarter of group turnover, retains Shandwick International on a
broad consumer PR brief. The remaining three key business units are:
National Starch, which makes adhesives and food products; Quest, which
makes fragrances for fashion designers including Christian Dior and
Thierry Mugler; and Uniqema, which makes personal care industry
At a corporate level, ICI Group uses Brunswick for financial PR, to
handle its listing on the London and New York stock exchanges. It also
retains Keith McDowall Associates for public affairs advice.