ICI set to hire public affairs vice-president

ICI is on the verge of appointing a new public affairs vice-president following the announcement that Martin Adeney is to stand down.

ICI is on the verge of appointing a new public affairs

vice-president following the announcement that Martin Adeney is to stand

down.



Adeney is quitting this autumn to focus on freelance PR consultancy and

writing. He has been with the company 11 years. Prior to joining what

was then the UK’s largest manufacturer, Adeney was industrial editor at

the BBC.



The role of public affairs vice-president reports through the

vice-president for planning and communications to chief executive

Brendan O’Neill. It oversees media relations, government affairs,

charitable and commercial sponsorship, crisis management and

publications.



Although Adeney’s team at ICI global corporate headquarters numbers just

seven staff, through ICI’s major subsidiary businesses he had functional

responsibility for a further 40.



Adeney’s successor has not been named, although the appointee is

understood to have been hired from outside of ICI.



The company - which employs 45,000 staff worldwide and made sales in

1999 of pounds 8 billion - uses a raft of PR agencies on a project basis

for different aspects of its business.



ICI Paints, the world’s largest decorative paint outfit which accounts

for a quarter of group turnover, retains Shandwick International on a

broad consumer PR brief. The remaining three key business units are:

National Starch, which makes adhesives and food products; Quest, which

makes fragrances for fashion designers including Christian Dior and

Thierry Mugler; and Uniqema, which makes personal care industry

products.



At a corporate level, ICI Group uses Brunswick for financial PR, to

handle its listing on the London and New York stock exchanges. It also

retains Keith McDowall Associates for public affairs advice.



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