Ogilvy PR Worldwide has launched a specialist financial and
professional services division in its London office.
The London practice will act as a pilot division before Ogilvy decides
whether to launch worldwide.
The division has been split off from the corporate team. Former Ogilvy
corporate head Julian Goldsmith will lead the new division, working with
associate director Angela Jacklin.
Goldsmith’s brief will be to target services such as banks, building
societies, law firms and insurance companies. The divison starts with
clients including Barclays, law firm Olswang, Legal and General and The
Boston Consulting Group.
Goldsmith reports to Ogilvy London MD Donna Zurcher and will oversee a
team of five, with plans to double the division’s workforce over the
next few months.
’The financial and professional services sector is an area of such rapid
growth that we decided it would be better to form a specialist division,
separating it from corporate PR,’ said Zurcher.
Former Ogilvy director of e-commerce, Howard de Souza, now replaces
Goldsmith as head of the corporate division. De Souza joined Ogilvy in
April from Bell Pottinger Good Relations (PR Week, 21 April).