Finsbury will take major media group to market

Europe’s second largest media group, formed by the merger between Pearson TV, Bertelsmann and Audiofina, has hired Finsbury to help launch its listing on the London Stock Exchange.

Europe’s second largest media group, formed by the merger between

Pearson TV, Bertelsmann and Audiofina, has hired Finsbury to help launch

its listing on the London Stock Exchange.



The financial PR agency won the account, in a substantial six-figure

retainer deal, following a competitive pitch including Financial

Dynamics and College Hill.



Finsbury’s co-founder and director Rupert Younger will lead the account,

with a brief to provide an integrated package of financial PR, IR and

regulatory advice. The broadcast venture is set to form Europe’s second

largest media company, behind British Sky Broadcasting, and is said to

be worth pounds 14 billion.



Finsbury’s remit will be pan-European, reporting to the new company’s

CEO Didier Bellens, initially providing advice on the flotation, with

ongoing follow-up support.



Younger will oversee a team of eight, including Julius Duncan, leading

the financial PR team and Peter-Carlo Lehrell, in charge of regulatory

advice. The IR side will be headed by Anita Frew, founder of the now

defunct IR firm Frew Macmaster.



Pearson TV announced its merger with Luxembourg-based broadcaster

CLT-UFA, which is jointly owned by Bertelsmann and Audio-fina, in April.



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