Europe’s second largest media group, formed by the merger between
Pearson TV, Bertelsmann and Audiofina, has hired Finsbury to help launch
its listing on the London Stock Exchange.
The financial PR agency won the account, in a substantial six-figure
retainer deal, following a competitive pitch including Financial
Dynamics and College Hill.
Finsbury’s co-founder and director Rupert Younger will lead the account,
with a brief to provide an integrated package of financial PR, IR and
regulatory advice. The broadcast venture is set to form Europe’s second
largest media company, behind British Sky Broadcasting, and is said to
be worth pounds 14 billion.
Finsbury’s remit will be pan-European, reporting to the new company’s
CEO Didier Bellens, initially providing advice on the flotation, with
ongoing follow-up support.
Younger will oversee a team of eight, including Julius Duncan, leading
the financial PR team and Peter-Carlo Lehrell, in charge of regulatory
advice. The IR side will be headed by Anita Frew, founder of the now
defunct IR firm Frew Macmaster.
Pearson TV announced its merger with Luxembourg-based broadcaster
CLT-UFA, which is jointly owned by Bertelsmann and Audio-fina, in April.