The PR girls at Herald Communications got more than they bargained
for when they arranged for the Italian rugby team to promote LG
Electronic washing machines.
As part of the photocall promotion to show the strength of the machines,
the Italian team had to strip-off their rugby shirts and place them in
the washing machine. Unfortunately, they got carried way and stripped
naked, leaving a number of blushing PR girls speechless.
Account manager Hannah Shepherd had to drag her client away and
maintains she looked away herself. ’We just giggled nervously,’ she
says. ’There was so much jeering, the Italians didn’t speak English, and
the next thing we knew, they were naked,’ she says. Although she does
admit ’the captain was quite nice’.
’It was absolutely not a stunt,’ insists Shepherd. ’We intended them to
get their tops-off but never to strip completely. As soon as we took a
few pictures, I did my very best to help them get their clothes back
on.’ How honourable.
