From prweek.com/uk: From our bloggers

THREE CHEERS FOR THE NOW

Steve Chisholm, 7 September

Hurrah for good old-fashioned journalism and three cheers for the News of the World. First it shines a light on alleged corruption within international cricket - then, this week, it claims that Wayne Rooney paid a prostitute for sex as his wife Coleen was expecting their first child. So sportsmen might take a bung and footballers may sleep around. Blimey, who'd have thought it, eh? ...

RMT FALLS OUT OF FAVOUR

Ged Carroll, 7 September

One of the best ways of getting news about the impact of industrial action by London Underground workers was by following #tubestrike. Looking at the tweets, it was also obvious that the RMT had lost the hearts-and-minds battle with particular criticism focused on Bob Crow and his reputed £133,000 annual pay packet. At Google Realtime, you can see the surge in tweeting to match travel peak time ...

TIME FOR REFLECTION

Adam Clyne, 1 September

The Jewish festival of Rosh Hashanah and Yom Kippur are around the corner - and for many it's a time for personal reflection. But this year it's no longer just the Jews who get to reflect - now everyone gets to feel equally guilty. A creative initiative is coming to the UK, fresh from the US, that combines an age-old ritual with the digital revolution. The 10Q Project asks participants to answer a question emailed daily between the two festivals. It's a bit like New Year Resolutions - but with a follow-up reminder a year later ...

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