Technology: The Week in Technology

CA Technologies, the IT management software firm, has appointed Nelson Bostock to handle UK PR. The account was won following a two-stage pitch and will focus predominantly on B2B comms, targeting the national and trade media. CA Technologies recently handed its social media account to Kaizo (PRWeek, 3 September).

Paver Smith has launched a dedicated iPhone app for the PR industry. The app provides daily hints, tips and advice on PR and comms. The app has only been introduced for the iPhone but the agency expects to roll it out for Android and other platforms later this year.

Samsung has recruited Sally Clift as PR manager for the UK offices. Clift will report to Samsung UK head of PR Rachel Cameron and will be responsible for day-to-day PR across the mobile, print, display and digital imaging divisions. She will also work closely with retained agencies The Red Consultancy and Kazoo.

Force10 Networks, the Ethernet networking company, has named technology PR specialist agency Johnson King as its retained comms shop.

The US-based firm will work with the agency to raise awareness of the firm's networking systems in Europe and manage the company's corporate profile. Johnson King will use trends such as bandwidth supply and demand and cloud computing to create campaigns.

Media Counsellors, the media training consultancy, has established a digital arm specialising in social media crisis management, crisis training and executive mentoring. The consultancy, which is called NewMedia Counsellors, has partnered with former Burson-Marsteller CEO Martin Langford.

- For breaking technology news, check prweek.com/uk/technology

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